Job Title: Digital Marketing Executive

Salary: £23k-£27k pa

Location: Lancing

Our client is looking to recruit a Digital Marketing Executive to join their team in Lancing.

Responsibilities

The ideal candidate will take creative responsibility for email campaigns, website content, online PR/advertising, copywriting, SEO, PPC, Social media and other digital activities:

• Social Media footprint, across all platforms; Linked In, Twitter. Update company social media sites with approved current content
• Planning and executing marketing campaigns
• Marketing product specific campaigns
• Marketing to vertical markets
• Brand Marketing
• Up-selling marketing campaigns
• Product portfolio marketing
• Monitor company website and suggest edits, features, special notices
• Working with Operations, Sales, Account Management and Telesales to understand the existing client base, and target marketing campaigns to requirements
• Working with Operations, Sales, Account Management and Telesales and develop a strategic content plan, along with channels for delivery in order to reach our prospects
• Develop account-based marketing plans aligned with the company Sales strategy
• Work closely and collaborate with Leadership Team to drive content and raise awareness of the different propositions
• Implementing both traditional and innovative marketing solutions to support client retention, including the development of a communications plan, organising events and constantly refreshing and reviewing the marketing collateral
• Understand and implement brand advertising and sponsorship opportunities
• Marketing Metrics and KPI tracking
• Support go-to-market campaign strategies for the Brand
• Producing reports post campaign to highlight successes and ROI
• Building awareness of events, exhibitions and other items via digital channels

Requirements

• The successful candidate will have a firm grasp of the principles of marketing and a good understanding of online marketing techniques including; copywriting, content creation, PPC and SEO, email marketing, social media, and online advertising.
• Qualifications and experience in PPC and SEO campaign management would be beneficial but not absolute necessary.
• Excellent communication skills, particularly written are imperative due to the nature of the role.
• Have a degree in a marketing, creative or digital media related subject is advantageous
• Have experience working with a broad range of online marketing activities
• Possess strong attention to detail
• Be analytical and able to spot trends in data
• Be able to translate technical features into business benefits
• Be highly organised, self-motivated and able to work both individually and as part of a team
• Confidently deliver ideas and possess a genuine enthusiasm and passion for marketing
• Have the ability to multi-task and manage a number of projects to deadlines

For more information please contact Stacey Croucher at Clearline Recruitment.