Food Blogger, Social and Marketing Apprentice

Location
Lancing, West Sussex
Salary
Mon - Fri - 10.00 - 16.00. Hours will be flexible and may increase - 30 hrs = £110 per week
Posted
06 Aug 2018
Closes
03 Sep 2018
Function
Apprenticeship
Contract Type
Apprenticeship
Hours
Full Time

We are looking for an apprentice to learn the skills of online fresh food marketing. This will include cooking, styling, videoing and photography. Also required will be administration tasks such as blogging, newsletters, updating the website, sending promotions and scheduling posts and managing all social media platforms.

Must be happy to learn to wield a camera or phone and be in all kinds of unusual places, like restaurants, farms, kitchens, cafes and our small photographic set up in the office.  Must be happy to cook – or style food – for video ‘how to’s’ and styled foodie news.

We are a zero food waste company with a varied customer base.  So the job entails the ability to think clearly about social media and change tone when necessary if speaking to chefs or home cooks.

Every year our company has grown and we are looking to really make our mark in local food this year and would love an enthusiastic person to join us.

As everything we do is online, we need to work hard to keep information fresh and customers engaged – which is a tough job.  This is why it is important for our apprentice to love cooking – so they can have a go at creating some of the recipes we create – so we can give an honest appraisal to our cooks.  We live on social media so everything we do is posted so a love of food styling and a way with words is fantastic.

Social:

  • Manage business social media profiles such as Facebook, Twitter, LinkedIn & Instagram
  • Develop and maintain Social Media profiles for the business
  • Build followers and increase engagement across all social media platforms
  • Develop new ideas to promote the business using social media/website

Online presence:

  • Manage the company website
  • Carry out Search Engine Optimisation
  • SEO activities to increase website traffic
  • Maintain the company website content
  • Manage e-commerce sites - WooCommerce
  • Image editing - cropping, resizing, other Photoshop work (or phone editing)
  • Manage and update the company website to promote the company and products
  • The main purpose of the role will be to promote the business through social media and digital marketing channels.

Inbound/Outbound:

  • Run marketing campaigns
  • Content creation
  • Creating email newsletters using MailChimp.
  • Preparation of marketing material
  • Set up and implement e-mail marketing campaigns
  • Brand marketing
  • Draft copy for digital marketing communications
  • Ensure the content and format of all digital marketing is in accordance with the organisation’s/client’s brand guidelines
  • Assist with branding, design and content for presentations and proposals
  • E-mail marketing activity
  • Sourcing and writing news articles and associated images
  • Managing landing pages for clients
  • Content creation (Infographics, Case study and eBooks)
  • Conduct market research
  • Upload and schedule video release (YouTube, Vimeo etc.)
  • Mobile marketing

General:

  • Some Customer service
  • Some administration duties
  • Market research of competitors
  • Provide a support function to the businesses centralised digital marketing team
  • To assist colleagues to deliver the digital marketing plans and activity for projects and campaigns
  • Search Engine Marketing – PPC & SEO, Digital Display Advertising, Social Media and Email Marketing

Ads:

  • Create Ads for social media
  • Advertising and promotion through social media platforms

Analytics:

  • Track and monitor a campaigns performance with a weekly/monthly report
  • Analyse data to identify the target market and optimise each campaign
  • Analyse the traffic and visitors to the business website and social media platforms
  • Analyse and report data with Google Analytics
  • Collecting campaign metrics
  • Follow up and analysis of campaign results
  • Monitor and report on activities and provide relevant management information
  • Deliver reporting and analysis of the campaigns and projects during and after campaigns to ensure that marketing is focused on providing strong returns

Desired skills:

General:

  • A very high standard of English, both written and verbal, is essential
  • High level of attention to detail
  • Excellent verbal and written skills
  • Flair for creative writing and marketing
  • Interest in food and cooking – training will be given but must be prepared to have a go
  • Ability to multi-task
  • Able to work as part of a team
  • Excellent time management and organisation skills
  • High level of numeracy
  • Experience and up to date knowledge of social media
  • Excellent customer skills and telephone manner
  • Hungry to learn and able to meet deadlines
  • Keen to learn and develop new skills/knowledge
  • Has initiative and problem-solving skills
  • Self-starter with the ability to work with minimum supervision
  • Analytical and resourceful mind
  • Strong copywriting skills
  • Flexible and adaptable approach to working in a rapidly growing and changing business
  • Passionate and able to display knowledge of Social Media & Digital Marketing
  • We are looking for a candidate that wants a career in Digital Marketing

Personal qualities:

  • Hard working
  • Punctual and reliable
  • Highly motivated and have the drive to succeed
  • Positive and enthusiastic attitude
  • Fun and confident personality

Desired qualifications:

  • At least 5 x GCSEs (A*- C), (Grades 4-9) or equivalent. Must include maths and English 
  • A Levels (A*- E) or equivalents are desired
  • Must have good IT and Digital skills

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