Digital Marketing Apprenticeship

Location
Hove, East Sussex
Salary
Monday – Friday, 09:00 – 17:30. Total hours per week: 37.50 = £11,700 annual salary
Posted
11 Jul 2018
Closes
08 Aug 2018
Function
Apprenticeship
Contract Type
Apprenticeship
Hours
Full Time

We are currently looking for an ambitious Digital Marketing Apprentice to join one of Brighton and Hove’s leading full service digital marketing agencies. You'll have the opportunity to try your hand at various marketing disciplines before choosing your career path while at the same time, gaining experience working with medium to large clients.

Main responsibilities will include:

  • Proof reading
  • Content management
  • Writing specs
  • Citation building
  • Compiling ranking data
  • Running reports
  • Social Media posting via Hootsuite
  • Checking Budgets
  • Search Engine Optimisation and PPC
  • Research
  • Social Media Advertising
  • Data Analysis

In addition to the above specifics for this role training either in the workplace or by Creative Process Digital will include the following:

Social:

  • Manage business social media profiles such as Facebook, Twitter, LinkedIn, Pinterest & Instagram
  • Develop and maintain Social Media profiles for the business
  • Build followers and increase engagement across all social media platforms
  • Develop new ideas to promote the business using social media/website

Online presence:

  • Manage the company website
  • Carry out Search Engine Optimisation
  • SEO activities to increase website traffic
  • Maintain the company website content
  • Manage e-commerce sites such as eBay, Amazon and Gumtree
  • Image editing - cropping, resizing, other Photoshop work
  • Manage and update the company website to promote the company and products
  • The main purpose of the role will be to promote the business through social media and digital marketing channels
  • Create websites using template/CMS system

Inbound/Outbound:

  • Run marketing campaigns
  • Content creation
  • Creating email newsletters
  • Preparation of marketing material
  • Set up and implement e-mail marketing campaigns
  • Brand marketing
  • Draft copy for digital marketing communications
  • Ensure the content and format of all digital marketing is in accordance with the organisation’s/client’s brand guidelines
  • Assist with branding, design and content for presentations and proposals
  • E-mail marketing activity
  • Sourcing and writing news articles and associated images
  • Managing landing pages for clients
  • Content creation (Infographics, Case study and eBooks)
  • Conduct market research
  • Upload and schedule video release (YouTube, Vimeo etc.)
  • Mobile marketing

General:

  • Customer service
  • Some administration duties
  • Ensure that reports and presentations are delivered to the highest level of quality
  • Answer phones
  • Meet and greet clients
  • Market research of competitors
  • Provide a support function to the businesses centralised digital marketing team
  • To assist colleagues to deliver the digital marketing plans and activity for projects and campaigns
  • Search Engine Marketing – PPC & SEO, Digital Display Advertising, Social Media and Email Marketing

Ads:

  • Set up and optimise PPC search campaigns
  • Ensure that PPC search campaigns are monitored daily and meet relevant targets
  • Create display ads
  • Create Ads for search and display networks
  • Advertising and promotion through social media platforms

Analytics:

  • Track and monitor a campaigns performance with a weekly/monthly report
  • Analyse data to identify the target market and optimise each campaign
  • Analyse the traffic and visitors to the business website and social media platforms
  • Analyse and report data with Google Analytics
  • Collecting campaign metrics
  • Follow up and analysis of campaign results
  • Monitor and report on activities and provide relevant management information
  • Deliver reporting and analysis of the campaigns and projects during and after campaigns to ensure that marketing is focused on providing strong returns

Desired skills:

  • Must have good IT and Digital skills
  • Ambitious, bright and eager to learn new skills/knowledge
  • Someone with a creative streak
  • Not afraid of hard work, but not afraid to ask for help
  • Any experience in copywriting or Social Media would be invaluable
  • A very high standard of English, both written and verbal, is essential
  • Excellent time management and organisation skills
  • High level of numeracy
  • Experience and up to date knowledge of social media
  • Excellent customer skills and telephone manner
  • Highly motivated and have the drive to succeed
  • Has initiative and problem-solving skills
  • Flexible and adaptable approach to working in a rapidly growing and changing business
  • Passionate and able to display knowledge of Social Media & Digital Marketing
  • We are looking for a candidate that wants a career in Digital Marketing

Personal qualities:

  • Hard working
  • Punctual and reliable
  • Positive and enthusiastic attitude
  • Fun and confident personality
  • High level of attention to detail
  • Excellent verbal and written skills
  • Flair for creative writing and marketing
  • Ability to multi-task
  • Hungry to learn and able to meet deadlines
  • Able to work as part of a team
  • Self-starter with the ability to work with minimum supervision
  • Analytical and resourceful mind

Desired qualifications:

  • At least 5 x GCSEs at grades A*-C/4-9, (or equivalent), must include maths and English
  • A Levels A*-E (or equivalent) are desired

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